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Consulting Services |
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- Positioning |
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- Spokesperson |
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- Corporate |
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- Brand/Product |
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- Market |
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- Communication Strategy creation and execution guidance. |
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- Goodwill campaign conceptualization & planning. |
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| 2. |
Content Creation Services (Media
& Non-Media Focussed) |
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| Media |
Non-Media |
| - Company Background. |
- Corporate Brochures |
| - Fact Sheet. |
- Newsletter Creation |
| - Spokesperson Profiles. |
- Website content |
| - Product Literature. |
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| - Press Releases. |
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| - Spokesperson quotes and statements. |
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| - Any other press kit information. |
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| 3. |
Media Consulting Services |
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- Media Training |
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- Media Planning. |
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- Appropriate PR Tool identification and advice. |
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| 4. |
Media Connect Services |
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- Direct |
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- Press Conferences |
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- Roundtables |
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- Factory Visits |
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- One to One Meetings |
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- Media Coffees |
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- Telecons |
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- Promo Events |
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- Industry Forums |
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- Customer / User Interactions |
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- Intermediary |
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- Press Release |
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- Photo Release |
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- Product Sampling Reviews |
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- Media KIK (Keep in the Know) |
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- Contributory Assist |
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- Opinion Pieces |
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- Agony Aunt / Ask the expert columns |
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- Reports / Industry Research sharing |
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| 5. |
SIP (Stories-In-Progress) |
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The consultancy tracks stories being worked on by the media on your industry & subjects of relevance and identifies opportunities wherein your appearance would help your communication objective. |
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| 6. |
Goodwill Measure Services (Media) |
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Since journalists would be the intermediary audience to reach your end audiences, it is imperative to build strong recall and goodwill among the press. Pink & White Consulting offers Goodwill Measure Services to gauge awareness and goodwill levels among media from time to time through dipstick research. |
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Media Tracking |
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The consultancy offers media tracking services on a daily basis. Under the same service offering, the following can be availed of: |
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Daily news updates - Clippings appearing on your organisation and industry. |
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Monthly clipping docket - Compilation of relevant clippings. |
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Messaging Analysis |
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Pink & White Consulting also offers a ‘Messaging Analysis’ service to identify ‘Share Of Voice’ and ‘Messaging-Objective v/s Result measure’. A proprietary measurement tool ‘Goodwill Effect Monitor’ (GEM) is used to gauge effective visibility. |
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| 9. |
Industry specific services |
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A host of industry specific PR services are also offered depening on the nature of the product, brand & audience being catered to. |
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| 10. |
Marketing services |
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- Creatives Consulting |
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- Media Space Buying |
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- Industry Research etc |
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