Traditional Indian Street Magicians


Traditional Indian Street Magicians
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Background                                                                                                 

Aas Mohd Khan, his cousin Babban Khan and their 10 year old nephew Nadir are traditional Indian Street Magicians, who hail from a small town in the outskirts of Delhi.

Indian Street Magicians are different from other magicians simply because they do their magic in full view. The audience can stand wherever they want and usually stand all around them. There is no stage, no use of lights or any other elaborate prop. These magicians look and act like they are from a different era with their costumes and bag of tricks.

And yes. They are one’s who can do the Great Indian Rope Trick.

They were invited to Mumbai by Peter Theobald, an IT entrepreneur and amateur magician, to do a series of shows. He discovered them at the Magic Convention in Kerala and was astounded by their skills. At the same time he was shocked by their poverty and the way they were being treated.

Peter brought  them to Mumbai, to perform for his son’s school mela. The first time they came to the city, they did 9 shows in 5 days, wherein we announced their presence through a couple of press releases. During that time they managed to create a considerable buzz with the coverage that they received, that they were invited to Mumbai for the 2nd time and that too for the popular Kala Ghoda Festival.  This time we increased the gamut of PR activity.

Client’s Objective                                                                                      

The client wanted to get more people to experience the talent that lies within them. He wanted them to gain recognition for their craft and also help them benefit monetarily through their performance.

Strategy

Hey! Who doesn’t like magic?!

We got them to do a magic show for journalists in their own offices. We also hosted one in our own office.

We supported this with media interviews and invitations to the media to visit them in action at the Kala Ghoda Art Festival.

Results

The journalists loved them. Publications like The Times of India, The Bombay Times, Hindustan Times, Indian Express, Sunday Express, Mid-Day and most major general interest publications covered them.

Traditional Indian Street Magicians